Garmin® and Disney introduce the vívofit® jr. 2 kid’s fitness tracker and interactive mobile app featuring Disney Princess

New line of kids wearables features bands, games and activities inspired by beloved Disney Princess characters and stories

OLATHE, Kan.–(BUSINESS WIRE)–Garmin International, Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), today
announced the vívofit
jr. 2
kid’s fitness tracker1 with Disney Princess-themed
bands and mobile app. So much more than a fitness device, the vívofit
jr. 2 provides kids with an interactive experience where activity
unlocks adventure, shaping habits for lifelong health and fitness. Kids
will look forward to crushing activity minute goals to unlock app
adventures, games and step icons featuring Disney Princess characters
Ariel, Belle, Jasmine, Mulan and Rapunzel. With two Princess-inspired
design options, vívofit jr. 2 bands are swim-friendly2,
feature a customizable color screen, and most important of all, boast a
battery life of over a year3. See the vívofit jr. 2 in action here.

“We are excited to once again bring the Disney magic to our wearables
lineup with these new Princess-inspired fitness trackers,” said Dan
Bartel, Garmin vice president of global consumer sales. “The Play like a
Princess campaign celebrates kids who aren’t afraid to be bold, be
daring, be kind and be different. It’s our hope to inspire and empower
kids to do something cool, find adventure, and above all, keep moving.”

“Based on the initial success we’ve seen with Star Wars, Minnie Mouse,
and Marvel Avengers on the vívofit jr. 2, we know that pairing Disney’s
unrivaled characters and content with Garmin wearables encourages kids
to get active,” said Kyle Laughlin, Senior Vice President, Games and
Interactive Experiences, Disney Parks, Experiences and Consumer
Products. “The Disney Princesses make a great addition to this line and
their stories make for exciting interactive adventures.”

The Disney Princess-branded vívofit jr.2 is brought to life through a
corresponding app adventure, which kids explore with the help of their
parents. In Magical Kingdoms: A Disney Princess Adventure, kids
will help Rapunzel and Flynn Rider escape Mother Gothel, save the
Emperor with Mulan, and even explore the Cave of Wonders with Jasmine.
The more they meet – and exceed – their activity goals, the more of the
story they’ll get to see. In addition to uncovering additional
adventures with the Disney Princesses, kids can gain access to fun games
and more. To collect gems and get more chances to play games, kids will
need to keep logging those active minutes.

The vívofit jr. 2 is a valuable tool for parents as well, and comes with
a companion app4 that acts as a parental personal assistant.
From their compatible smart device, parents can view their child’s
activity, assign chores, and schedule reminder alerts that show up on
their child’s device. Task timers help kids know how much time they have
left for each chore. For added incentivization, when kids receive and
complete a given chore, parents can reward them with virtual coins that
can be redeemed for agreed-upon rewards. The app allows for multiple
profiles so parents and siblings with compatible Garmin devices can have
their steps listed on the step leaderboard, promoting a healthy and fit
lifestyle for the whole family.

In addition to tracking steps, sleep and active minutes, kids can also
use the vívofit jr. 2 to engage in some friendly competition with their
friends and family. Toe-to-ToeTM step challenges let kids
sync with nearby friends (or themselves) for timed step competitions.
Parents can also play by downloading the Toe-to-Toe Connect IQTM
app to a compatible device. New family challenges let users connect with
other families and compete in weekly step challenges for extra
motivation to move.

The vívofit jr. 2 featuring Disney Princess is available for purchase at
retailers nationwide, including Best Buy and Target, and has a suggested
retail price of $79.99. With vívofit jr. 2, the adventure never ends. By
swapping out their band with an accessory band (sold separately, SRP
$29.99), kids can open up a whole new world of adventure with Star
, Minnie Mouse, and Marvel Avengers band options*.

The ever-expanding Garmin fitness segment develops technologies to
enhance and promote healthy and active lifestyles. Whether users are
runners, cyclists, swimmers, multi-sport athletes, or simply looking to
stay active throughout the day, there is a Garmin product that can help
them reach their health and fitness goals.

For decades, Garmin has pioneered new devices and applications that are
designed for people who live an active lifestyle. Garmin serves five
primary business units, including automotive, aviation, fitness, marine,
and outdoor recreation. For more information, visit Garmin’s virtual
pressroom at,
contact the Media Relations department at 913-397-8200, or follow us at,,

*Accessory bands and mobile app adventures are
compatible with first generation vívofit jr. devices.

1 See

2 See

3 Under typical use; battery life may vary depending on
selected performance mode and usage

4 When paired with a compatible Apple®, AndroidTM
and Amazon FireTM Tablet device

About Garmin

Garmin International, Inc., is a subsidiary of Garmin Ltd. (Nasdaq:
GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal
subsidiaries are located in the United States, Taiwan and the United
Kingdom. Garmin and vívofit are registered trademarks, and Toe-to-Toe
and Connect IQ are trademarks of Garmin Ltd. or its subsidiaries.

STAR WARS, and related properties and character names are
trademarks and/or copyrights, in the United States and other countries,
of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

©2018 MARVEL

Android is a trademark of Google Inc. Apple is a trademark of Apple
Inc., registered in the U.S. and other countries. All other brands,
product names, company names, trademarks and service marks are the
properties of their respective owners. All rights reserved.

Notice on Forward-Looking Statements

This release includes forward-looking statements regarding Garmin Ltd.
and its business. Such statements are based on management’s current
expectations. The forward-looking events and circumstances discussed in
this release may not occur and actual results could differ materially as
a result of known and unknown risk factors and uncertainties affecting
Garmin, including, but not limited to, the risk factors listed in the
Annual Report on Form 10-K for the year ended December 30, 2017, filed
by Garmin with the Securities and Exchange Commission (Commission file
number 0-31983). A copy of such Form 10-K is available at
No forward-looking statement can be guaranteed. Forward-looking
statements speak only as of the date on which they are made and Garmin
undertakes no obligation to publicly update or revise any
forward-looking statement, whether as a result of new information,
future events, or otherwise.



Garmin International Inc. Mary Thompson Woodbury, 913-397-8200 [email protected]