Garmin selected as an Official Supplier for Luna Rossa Prada Pirelli

November 13, 2023 – Garmin® today announced that it has been selected as an Official Supplier by Luna Rossa Prada Pirelli, the Italian challenger for the 37th America’s Cup. As an Official Supplier, Garmin will provide the team with its high-performance marine technology and entertainment solutions as well as a wide range of fitness products. Garmin will be the Official Supplier of team Luna Rossa Prada Pirelli for the full campaign leading up to the 37th America’s Cup, to be held in Barcelona, Spain in 2024.

“It’s a great honor and privilege to once again be official supplier of Luna Rossa Prada Pirelli, Challenger for the 37th America’s Cup,” said Pontus Fernstrom, Garmin EMEA Marine Segment Director. “This is another important step in a project that started some years ago and has allowed our brand to extend its presence into the highest level of sailing worldwide, thanks to our top performing products and complete services.”

Luna Rossa has an amazing record in the history of the America’s Cup. Born in 1997, the team has participated in five America’s Cup events with the same goal: to win the Cup and take it to Italy.

“Having Garmin by our side again is great news,” said Max Sirena, Skipper and Team Director of Luna Rossa Prada Pirelli. “In an America’s Cup campaign, being able to count on high-precision electronics and reliable, on-time satellite navigation tools is a huge plus. In the past edition, Garmin products proved to be essential, and I am sure that the new generation instruments that will support us through to the 37th America’s Cup will be just as excellent, if not superior.”

In the preparations for the 37th America’s Cup, Garmin will provide its renowned marine navigation, communication, digital switching and entertainment products to the team’s chase boats, including the zero-emissions hydrogen-powered foiling catamaran required by the 37th America’s Cup Protocol. To win the America’s Cup, the highest level of physical performance is required. Garmin will also support Luna Rossa Prada Pirelli with a wide range of its fitness products, including Edge® cycling computers, Rally Power Meter Pedals, Index smart scales and sensors, all tracked individually for each athlete on the Garmin Connect platform.

Engineered on the inside for life on the outside, Garmin products have revolutionized life for anglers, sailors, mariners, and boat enthusiasts everywhere. Committed to developing the most innovative, highest quality, and easiest to use marine electronics the industry has ever known, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. For the ninth consecutive year, Garmin was named the Manufacturer of the Year by the National Marine Electronics Association (NMEA). Other Garmin marine brands include Navionics® and JL Audio®. For more information, visit Garmin’s virtual Newsroomemail our press team, connect with @garminmarine or follow our blog.


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Carly Hysell
Garmin International, Inc.
Phone | 913-397-8200
E-Mail | [email protected]

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