Garmin® and Disney bring motivation and imagination to the playground with the introduction of the vívofit® jr. 2 activity tracker for kids featuring Disney, Star Wars and Marvel
UK – September 27, 2017- Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), today announced the vívofit jr. 2 activity tracker1 for kids with Disney, Star Wars and Marvel-themed bands and mobile app adventures. Featuring designs of kids’ favorite characters including Minnie Mouse, BB-8TM and Marvel Avengers, each band theme offers a corresponding mobile app adventure where children can complete missions to advance in the journey and unlock new character step icons, with the help of their parents, by achieving 60 minutes of activity every day. This exciting collaboration leverages kids’ favorite characters, encouraging children to be active, and ultimately shaping habits for lifelong health and fitness.
“The vívofit jr. 2 is all about making fitness fun for kids, instilling at a young age the joy of leading an active lifestyle,” said Cliff Pemble, Garmin president and CEO. “We are honored to team up in such a unique way with Disney, tapping into the brilliance of their creative storytelling experts. Through collaborating across the brands of Disney, Star Wars and Marvel and infusing their characters and stories into our product and mobile app, we’re able to offer kids and their parents a gamified approach to fitness like no other.”
“Disney is committed to creating healthier generations, and we’ve worked with Garmin to make healthy living fun with a wearable product featuring the characters and stories we know kids love,” said Josh Silverman, executive vice president, global licensing, Disney Consumer Products and Interactive Media. “By combining Garmin’s expertise in wearable technologies with Disney storytelling, we’re entering a category with the potential to influence the way kids stay active.”
Designed for comfort and 24/7 wearability, this swim-friendly2 activity tracker features a customizable color screen, a 1+ year battery life3 and comes with one of two kid-tough band options: a stretchy band for smaller wrists or an adjustable band for older kids. The always-on color screen shows the time, the date, and even reminds kids to stay active with a move bar. In addition to tracking steps and sleep, the device measures active minutes, inspiring kids to meet the recommended 60 minutes of daily activity. Once this 60-minute goal is reached, kids can advance in new adventures, motivating them to do their best. Completing fitness goals also allows kids to unlock new character step icons, such as Minnie Mouse, BB-8, and Iron Man, which can be customized on the band display. Toe-to-ToeTM step challenge encourages friendly competition, letting kids initiate timed step competitions with their nearby friends who also sport a vívofit jr. 2 device.
The vívofit jr. 2 experience comes to life with the free companion app4, managed by parents, and each band design comes with a corresponding Disney, Star Wars or Marvel mobile app adventure. From this app, parents can review their children’s daily activities and even assign chores which show up as icons on the device, perfect for kids who need reminders. For kids who tend to procrastinate, schedule alerts can be set up to nudge them to finish their homework or brush their teeth. Kids can use the task timer on the device so that they know how long they have left for each chore. The app allows for multiple profiles so parents and siblings with compatible Garmin devices can also have their steps listed on the step leaderboard, promoting healthy competition for the whole family.
Accessory bands are available for purchase separately, letting kids explore all three adventures by swapping out their band with a new one and unlocking a new adventure*.
The three different app experiences include:
Mickey’s Birthday Surprise: A Disney Adventure
In this adventure, kids go alongside Minnie Mouse and her friends as they plan a surprise birthday party for Mickey Mouse. Decorate for the party with Daisy Duck, whip up the birthday cake with Goofy, and get everything ready without Mickey Mouse finding out!
BB-8’s Adventure: A Star Wars Story
In this adventure, kids go alongside BB-8 and the pilot Zepha as they tackle app adventures on the planet Jakku. Search abandoned starships for missing parts, meet Maz Kanata, and help rescue BB-8 from danger!
Ultron’s Revenge: A Marvel Avenger’s Mission
In this adventure, kids go alongside Captain America and the Avengers as they tackle app adventures in New York City and try to defeat Ultron. Meet the invincible Iron Man at Tony Stark’s lab, help Thor capture the mischievous Loki, and even accompany Black Widow on top secret S.H.I.E.L.D. missions.
The vívofit jr. 2 is available for purchase at retailers nationwide and has a suggested retail price of £79.99 and £27.99 for each additional band. The patterns vary by size, and include Minnie Mouse (Disney), BB-8, The Resistance, First OrderTM (Star Wars) and Avengers (Marvel).
The ever-expanding Garmin fitness segment develops technologies to enhance and promote healthy and active lifestyles. Whether users are runners, cyclists, swimmers, multi-sport athletes, or simply looking to stay active throughout the day, there is a Garmin product that can help them reach their health and fitness goals.
For decades, Garmin has pioneered new devices and applications that are designed for people who live an active lifestyle. Garmin serves five primary business units, including automotive, aviation, fitness, marine, and outdoor recreation. For more information, visit Garmin’s virtual pressroom at garmin.com/newsroom, contact the Media Relations department at 913-397-8200, or follow us at facebook.com/garmin, twitter.com/garmin, or youtube.com/garmin.
* Accessory bands and mobile app adventures are compatible with first generation vívofit jr. devices.
1 See Garmin.com/waterrating
2 Under typical use; battery life may vary depending on selected performance mode and usage
3 See Garmin.com/ataccuracy
4 When paired with a compatible AndroidTM 5 or AppleTM iOS 10 smartphone; see Garmin.com/ble
Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin and vívofit are registered trademarks, and Toe-to-Toe is a trademark, of Garmin Ltd. or its subsidiaries.
About Disney Consumer Products and Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises four main lines of business: Global Licensing, Disney Retail, Publishing and Digital Media, and Games, Apps, and Connected Experiences. The segment is home to world-class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations and bring the magic of Disney into the daily lives of families and fans around the world.
Android is a trademark of Google Inc. Apple is a trademark of Apple Inc., registered in the U.S. and other countries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
STAR WARS, and related properties and character names are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
Notice on Forward-Looking Statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management’s current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 31, 2016, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). A copy of such Form 10-K is available at http://www.garmin.com/aboutGarmin/invRelations/finReports.html. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.
For further information, please contact the Garmin team at GUNG HO:
[email protected] +44(0)121 604 6366