Introducing The Biggest Loser™ Branded vívoactive® from Garmin®
Activity Tracker to be Worn by Contestants on this season of ‘The Biggest Loser’ on NBC
We’re excited to today announce along with Universal Partnerships & Licensing and Endemol Shine North America the launch of The Biggest Loser branded vívoactive daily activity tracker, one of the newest products available to help viewers live The Biggest Loser lifestyle. Contestants of The Biggest Loser will be wearing vívoactive this season on the show, which airs Mondays at 9 p.m. ET on NBC.
Vívoactive is a lightweight and ultra-thin GPS smartwatch with built-in sports and activity tracking apps. Helping users develop and maintain a healthy lifestyle, vívoactive captures more of their activities with GPS-enabled running, cycling, golfing, swimming and activity tracking apps. It’s comfortable for all day wear and smart notifications keep users connected. Vívoactive is Connect IQ compatible, allowing users to customize it with free watch face designs, widgets and additional apps. It features a sunlight-readable, high-resolution color touchscreen and can be accessorized with interchangeable colored bands.
The Biggest Loser edition vívoactive is available at NBCUniversal’s online store and various U.S. retailers.
For decades, Garmin has pioneered new GPS navigation and wireless devices and applications that are designed for people who live an active lifestyle. Garmin serves five primary business units, including automotive, aviation, fitness, marine, and outdoor recreation. For more information, visit Garmin’s virtual pressroom at garmin.com/newsroom, contact the Media Relations department at 913-397-8200, or follow us at facebook.com/garmin, twitter.com/garmin, or youtube.com/garmin.
About Garmin
Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin and vívoactive are registered trademarks.
All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
© 2016 Universal Television LLC & Reveille LLC; The Biggest Loser is a trademark of Reveille LLC and its related entities, and is used under license. All rights reserved.
“The Biggest Loser” is licensed by Universal Partnerships & Licensing in association with Endemol Shine North America, the producers of “The Biggest Loser.”
About Universal Partnerships & Licensing
Universal Partnerships & Licensing (UP&L) oversees NBCUniversal’s consumer product and digital licensing for Universal Pictures, NBC Television, Focus Features and Sprout Channel. This dedicated division is also responsible for film, home entertainment and television promotions. UP&L is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
ABOUT ENDEMOL SHINE NORTH AMERICA
Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the newly launched global content creator, producer and distributor with a diverse portfolio of companies in the U.S. that are behind some of the most prominent hit television formats and series in the world.
Its Endemol Shine Studios division develops and produces original scripted television programming in the U.S. for global exploitation and Endemol Shine Latino oversees all Spanish-language sales and development in both the U.S. and Mexico. And subsidiary production companies include Authentic Entertainment, Original Media, True Entertainment and 51 Minds Entertainment. In addition, Endemol Shine North America has a strategic partnership with Ryan Seacrest Productions.
Endemol Shine Group’s companies in North America are behind hit series including Below Deck (Bravo), Bullseye (FOX), Big Brother (CBS), The Biggest Loser (NBC), Fake Off (TruTV) Hell on Wheels (AMC), Ink Master (Spike), It Takes a Church (GSN), Keeping Up with the Kardashians (E!), Kingdom (DirecTV), Knife Fight (Esquire), MasterChef (FOX), MasterChef Junior (FOX), Restaurant Startup (CNBC), Swamp People (History), The Island (NBC), The Real Housewives of Atlanta (Bravo), Steve Harvey (NBCU), T.I. & Tiny: The Family Hustle (VH1), Steve Austin’s Broken Skull Challenge (CMT), Wipeout (ABC) and many more.
Endemol Beyond USA, one of the fastest-growing and award-winning digital networks of 2014, is part of the Endemol Shine Group. As a Premium Content Network, Endemol Beyond USA content is available across more than 20 platforms including YouTube, Yahoo, AOL, Roku, TiVo, DailyMotion and Amazon Fire TV. Endemol Beyond is the first Premium Channel Network with hubs in the US, UK, Germany, France, Italy and Spain, with plans to expand into Asia, Latin America and Central and Eastern Europe. Endemol Beyond USA produces and distributes premium-quality online content starring influential talent such as Pitbull, Brittany Furlan, Drea De Matteo and Andy Milonakis across lifestyle, comedy, reality and music-themed digital networks. Together Endemol Beyond and digital pioneer Michelle Phan have recently launched ICON, the first worldwide Premium Lifestyle Network. ICON is an online global destination featuring a prolific slate of original programming in beauty, fashion, wellness, DIY, food, human interest stories and travel.
