Sydney 13th January 2010 — Garmin the global leader in satellite navigation has worked in tandem with the Pro Tour cyclists of Team Garmin to develop the aerodynamic Edge Cycling GPS. An evolutionary leap in cycling technology for beginners and professional cyclists alike, the Edge 500 is certain to give Team Garmin the edge in this week’s Tour Down Under in Adelaide.
On display during the Tour Down Under, the Edge 500 features a high-sensitivity GPS receiver, requires no calibration, can be switched quickly and easily between bicycles and connects wirelessly with ANT+™ compatible third-party power meters.
“Using feedback from the best focus group imaginable – the Pro Tour cyclists of Team Garmin-Transitions, we’ve developed a lightweight cycling computer that’s powerful enough for the pros yet simple enough for beginners,” said Matt DeMoss, Sales and Marketing Manager, Garmin Australasia. “Sitting sleek and snug on a redesigned handlebar mount, Edge 500 streamlines your cycling statistics for a fraction of the cost of comparable head units.”
Designed for performance cyclists, the GPS-enabled Edge 500 tracks speed, distance, time, GPS position, elevation, calories burned, altitude, climb and descent. For extra-precise climb and descent data, Edge 500 incorporates a barometric altimeter to pinpoint changes in elevation. Combining more data than ever into one device, Edge 500 syncs wirelessly through ANT+™ technology with compatible third-party power meters. Edge 500 also pairs wirelessly with Garmin speed/cadence sensors and features advanced heart rate-based calorie computation when used with a Garmin heart rate monitor.
Boasting a high-sensitivity GPS receiver with HotFixTM that quickly acquires and maintains satellite reception, the Edge 500 also displays temperature readings, changes time zones automatically and alerts riders if you’re moving but the timer is not running. With up to 18 hours of battery life, Edge 500 features a low-profile, quarter-turn mount that fits easily on the stem or handlebars.
“Since becoming our title sponsor, Garmin has guaranteed that we have the best technology available,” said Team Garmin’s Christian Vande Velde, fresh off his top-8 finish at the Tour de France. “At training camp we made requests: we wanted a smaller device with a big screen, easy-to-use buttons and sturdier mount. Garmin listened. The Edge 500 reflects our requests and then some, adding vertical speed to accurate calories and temperature readings.”
“In a sport where every gram and second counts, Edge 500 provides unparalleled data and accuracy,” said Jonathan Vaughters, CEO of Slipstream Sports, LLC, the sports management company that runs Team Garmin. “It’s the perfect tool for training and racing for every facet of the sport – time trials, climbing, all-out sprints and breakaways. By downloading data to Garmin Connect we can replay the ride time and again and study the statistics, looking for any room for improvement for the next day. It also allows our fans and the media access to the riders’ data for any given day.”
When paired with a Garmin heart rate monitor, Edge 500 tracks the micro changes in a user’s heart rate and uses that detailed information to better calculate the number of calories burned. In developing Edge 500 and its heart rate-based calorie computation, Garmin worked with Firstbeat Technologies Ltd., a technology company based in Finland. Firstbeat is an industry leader in heart rate analysis, specialising in developing user-centered software solutions for heart beat signal analysis in exercise and sports, weight management, and stress monitoring applications.
Cyclists can track Team Garmin’s featured rides – or download, analyse and share rides of their own - by participating in Garmin Connect, an online community that brings together millions of activities around the world – http://connect.garmin.com/. Garmin Connect displays measurements such as time, distance, speed, elevation and heart rate. This information is shown through charts, illustrations, reports and a variety of map representations including street, photo, topographic, and elevation maps as well as the popular Google Earth application. Garmin Connect users can search for activities in their area and try the activities for themselves by uploading the data to Garmin devices, which will then guide the way.
Featuring a USB interface for easy charging and data transfer, Edge 500 has a recommended retail price of AUD$299.00 or the Edge 500 and Heart Rate Monitor bundle for AUD $399.00.
Edge 500 is the latest breakthrough from Garmin, which has spent 20 years using technology and innovation to enhance users’ lives, making Garmin a household name in the automotive, aviation, marine, outdoor and fitness industries. For more about features and availability visit www.garmin.com.au
Garmin is pleased to be a major sponsor of the Tour Down Under. See the entire Garmin fitness range in action at the Adelaide City Council Tour Village from Tuesday 19 to Saturday 23 January 2010.
For more information and review samples please contact Victoria Sennitt at GolinHarris on firstname.lastname@example.org or 02 9994 4452
About Slipstream Sports
Founded in 2005, Slipstream Sports LLC is a highly progressive sports management company dedicated solely to promoting the ethical growth of American cycling.
About Garmin International Inc.
Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN), the global leader in satellite navigation. Since 1989, this group of companies has designed, manufactured, marketed and sold navigation, communication and information devices and applications – most of which are enabled by GPS technology. Garmin’s products serve automotive, mobile, wireless, outdoor recreation, marine, aviation, and OEM applications. Garmin Ltd. is incorporated in the Cayman Islands, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom.
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This release includes forward-looking statements regarding Garmin Ltd. and its business. All statements regarding the company’s future product introductions are forward-looking statements. Such statements are based on management's current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 27, 2008, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). A copy of Garmin’s Form 10-K can be downloaded at http://www.garmin.com/aboutGarmin/invRelations/finReports.html No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.